Co-organized by PUMA
This competition invites MA in Sustainable Fashion and Innovation (MASFI) students to reshape Hong Kong’s future in sustainable sportswear. Unleash your insights and craft innovative solutions that will lead the next wave of eco-friendly athletic wear!
Purpose
Sustainability is a critical and timely issue particularly in the fashion industry. This case competition offers a valuable opportunity for students to apply theoretical knowledge to real-world business challenges within the fashion industry. It aims to deepen students’ understanding of current consumer perception and behavior towards sustainable fashion products. This enriching experience will support students’ professional growth, future careers, and development as lifelong learners.
The sustainable behavior of consumers in Hong Kong is still under-explored. This case competition could generate valuable insights into the perceptions and actual behaviors of Hong Kong consumers, particularly concerning sustainable sportswear products.
Competition Format
We invite MA in Sustainable Fashion and Innovation (MASFI) students to participate in this case competition. Interested students should form a team consisting of three to five members. Upon registration, they have to submit a one-page proposal outlining their methodology for addressing the case problem. Shortlisted teams will advance to the final presentation and submit a report to the panel of judges. Each team will have 15-minute for their presentation, followed by a 5-10 minutes Q&A session.
Instructions
Each team is expected to work collaboratively to analyze the case problem. This involves collecting and analyzing both primary data, such as surveys and interviews, and secondary data, including literature and industry reports. Based on their findings, teams should develop recommendations for Puma.
Please refer to the case materials here: https://esg-sft.com/media/2024/11/PolyU-SFT-X-PUMA-Case-Competition_Case-Materials.pdf
Prizes and Recognition
– Champion team: HK$10,000 & Mystery gifts from PUMA
– 1st runner-up team: HK$7,000 & Mystery gifts from PUMA
– 2nd runner-up team: HK4,500 & Mystery gifts from PUMA
– Shortlisted teams: HK$1,000
– Certificates for all participants.
Important Dates
– Registration and one-page proposal submission deadline: 5 January 2025
– Announcement of shortlisted teams: 8 January 2025
– First progress report submission deadline: 10 February 2025
– Final presentation and report submission deadline: 31 March 2025
Upon registration, please submit your one-page proposal to sft.sustainable.challenge@gmail.com on or before 5 January 2025.
