The guest talk by Mr. Bernd SAUER, Founder of B_Connect Consultancy and former Senior Executive at Adidas and Puma, explored how strategic leadership drives scalable change across sustainable fashion value chains. Students learned about the activewear circularity paradox, the shift from brand storytelling to verifiable product evidence, and real-world supply chain decision-making, gaining valuable insights into transforming sustainability ambitions into practical, high-impact industry practices.
Speaker
Mr. Bernd SAUER, Founder of B_Connect Consultancy
Facilitator
Dr. Hauling CHAN, Assistant Professor, School of Fashion and Textiles, The Polytechnic University of Hong Kong