Sustainable Fashion Case Center

Gucci’s Sustainable Production System: A Benchmark for the Luxury Fashion Industry

The Impacts of Live Streaming on Chinese Gen Z Consumers’ Impulsive and Responsible Fashion Consumption

Luxury Brand Dilemma in Sustainability: How Consumer Perceptions Affect Fashion Brand Equity and Purchase Intentions

The Purchase Intention of The Chinese Female Customer Group Towards Yoga Pants Made from Recycled Polyester: Analysis of Consumption Motivation

From Awareness to Action: Dr. Magnum Lam on Rethinking Garment Waste

Leading with Impact: Champion Report from the PolyU SFT x PUMA Case Competition in Sustainability

Second-Hand Luxury: Exploring Consumer Perception and Market Challenges of Pre-Owned Designer Fashion Through HULA

Sustainable Marketing Success: Lessons from Patagonia and Strategies for Tove & Libra