Ms. Janko Lam, Founder and Chief Designer of Classics Anew, delivered an inspiring talk to students of the MA in Sustainable Fashion and Innovation on 11 November 2025. She shared her journey of building a fashion brand rooted in traditional aesthetics and contemporary craftsmanship, with thoughtful nods to sustainability through design longevity and cultural preservation.
Ms. Lam introduced the concept of Classics Anew Academy (華服學堂), a platform that promotes cultural heritage through design. Her work draws from traditional garment structures that emphasize comfort, inclusivity, and timeless appeal. She highlighted how intentional design remains relevant across generations.
The talk also explored her commitment to environmental responsibility, including the use of zero-waste techniques and repurposed materials. Ms. Lam advocated for “Emotional Value” recognition as a way to replace the fast fashion consumption model — encouraging deeper connections between wearer and garment through cultural resonance, personal meaning, and enduring design. Her approach blends modern tailoring with cultural symbolism, resulting in pieces that are both refined and meaningful.
Collaboration was another key theme, as Ms. Lam shared examples of cross-disciplinary partnerships that have enriched her creative process. Students responded with enthusiasm, gaining fresh perspectives on how heritage, aesthetics, and innovation can intersect in fashion.
About Classics Anew
Classics Anew is a Hong Kong fashion brand founded in 2014 by designer Ms. Janko Lam. With a background in traditional Chinese costume design, Lam specializes in modern Qipao and Cheongsam, aiming to preserve and share Chinese fashion and culture.
Known for its clean, elegant style, the brand’s signature piece is the Denim Qipao. Its custom-made line, “THE ONE,” highlights fine craftsmanship and has been recognized by global retailers and celebrities. Classics Anew’s work has been featured in exhibitions across cities like Paris, Berlin, Tokyo, and Shanghai, and is part of the Hong Kong Heritage Museum’s permanent collection.
