The MA in Sustainable Fashion and Innovation (MASFI) recently hosted an inspiring guest talk by Ms Sarah Fung, the founder and CEO of HULA, on 20 September 2024. During this engaging session, Sarah shared her journey of building HULA from an online shop to a thriving circular fashion brand with two physical locations in Hong Kong.
Sarah highlighted the importance of sustainability in the fashion industry and how HULA’s circular fashion model contributes to reducing the industry’s carbon footprint. She also addressed the challenges of the adverse stereotypes associated with pre-owned items, emphasizing that lots of benefits can be found in pre-loved fashion, including quality and style at discounted prices.
Furthermore, Sarah discussed the future of fashion sustainability and pre-owned fashion, touching on emerging trends such as blockchain, fabric technologies, AI styling, and authentication technologies. These innovations promise to further enhance the sustainability and appeal of pre-loved fashion. Students left the talk feeling inspired and eager to explore innovative solutions and sustainable practices in their own fashion careers.
About HULA
Founded in 2017, HULA is a pioneering consignment space dedicated to extending the life of designer pieces, making high-end fashion more accessible with discounts of up to 95% off retail prices. HULA aims to lessen the fashion industry’s environmental impact by encouraging the purchase of quality items over quantity and advocating for ethical manufacturing practices. Through its circular fashion model, HULA enables customers to refresh their wardrobes with stylish, authentic pieces while reducing textile waste.
