The Hong Kong Polytechnic University recently hosted an inspiring guest lecture for students of the MA in Sustainable Fashion and Innovation programme, featuring Marianne McLean-Atkins, the Education Lead for the Redress Design Award. Marianne shared her expertise on how embracing core values can drive innovation and transformation, urging future leaders to adopt sustainable practices that align with the mission of transitioning from a linear to a circular fashion system.
Marianne began by highlighting the industry’s significant role in the climate crisis, pointing out its impacts to greenhouse gas emissions, fossil fuel usage, deforestation, and waste generation. She emphasized the responsibility of the fashion industry to enact meaningful changes and take decisive action.
She introduced a circular business model with four components: Regenerate, Remake, Reuse, and Recycle. “Regenerate” involved using eco-friendly materials and transparent practices. “Remake” focused on low-impact production to reduce energy use and waste. “Reuse” encouraged extending product life through emotional connections and brand values, fostering loyalty. “Recycle” emphasized designing for recyclability to keep materials in use. Marianne inspired students to innovate and embrace authenticity, motivating them to drive meaningful change in the fashion industry with sustainable practices.
Throughout the lecture, Marianne’s passion for sustainable fashion was palpable. She challenged the students to think beyond traditional practices and to embrace innovation in their designs. “Being authentic,” she concluded, “means delivering on your core values and going beyond them. It’s about making a real impact.” As the lecture ended, the students were left inspired and motivated. Marianne’s insights had not only highlighted the challenges facing the fashion industry but had also provided a roadmap for how they, as future leaders, could drive meaningful change.
Redress is a pioneering environmental NGO based in Hong Kong, dedicated to transforming the fashion industry towards a circular model. Since 2007, it has been at the forefront of educating and empowering both designers and consumers to minimize the environmental impact of clothing. Redress’ initiatives primarily focus on Asia, the world’s largest hub for textile production and consumption, while maintaining a global perspective. By collaborating with brands, manufacturers, research institutions, schools, and corporates, it strives to innovate sustainable practices in designing, producing, purchasing, using, and recycling apparel. As a registered charity, Redress is committed to fostering a more sustainable fashion future.
