This paper examines RE;RE;RE;LAB, a sustainable lifestyle brand established by the Chinese fashion house JNBY Group in 2024 to address textile waste in the industry. Utilizing the 5R framework — Reduce, Reuse, Recycle, Recover, and Remanufacture — the study analyzes how the brand transforms sample fabrics and inventory remnants into limited-edition products. The findings indicate that RE;RE;RE;LAB’s scalability is fundamentally driven by the strategic ecosystem of its parent company. By leveraging JNBY Group’s robust financial foundation, a global distribution network of over 2,000 stores, and a membership base exceeding one million, the sub-brand successfully overcomes the high entry barriers typically associated with circular fashion. Furthermore, the analysis explores how this model optimizes the Group’s ESG performance and aligns with China’s carbon-neutrality goals under the 15th Five-Year Plan. Ultimately, RE;RE;RE;LAB serves as a replicable model for “waste resourceization,” demonstrating that sustainable fashion can integrate economic viability with aesthetic value through corporate synergy.
