Sustainable Fashion Case Center

Categories |
Case Study ｜ Fashion Business
The Impacts of Live Streaming on Chinese Gen Z Consumers’ Impulsive and Responsible Fashion Consumption
Capstone Project of Sustainability ｜Sep 2025
Authors
  • Han ZHANG
Case Study ｜ Fashion Business
Luxury Brand Dilemma in Sustainability: How Consumer Perceptions Affect Fashion Brand Equity and Purchase Intentions
Capstone Project of Sustainability ｜Sep 2025
Authors
  • Xiaolin ZHONG
Case Study ｜ Fashion Business
The Purchase Intention of The Chinese Female Customer Group Towards Yoga Pants Made from Recycled Polyester: Analysis of Consumption Motivation
Capstone Project of Sustainability ｜ Sep 2025
Authors
  • Shufan MIAO
Case Study ｜ Fashion Business
Leading with Impact: Champion Report from the PolyU SFT x PUMA Case Competition in Sustainability
Jul 2025
Authors
  • Qiaowen LI
  • Xiaolin ZHONG
Case Study ｜ Fashion Business
Second-Hand Luxury: Exploring Consumer Perception and Market Challenges of Pre-Owned Designer Fashion Through HULA
May 2025
Authors
  • Yuecheng TU
Case Study ｜ Fashion Business
Sustainable Marketing Success: Lessons from Patagonia and Strategies for Tove & Libra
May 2025
Authors
  • Shuangyi YU
Case Study ｜ Fashion Business
Sustainable Production Systems in Fashion: A Case Study of Urban Outfitters
Feb 2025
Authors
  • Xinjie XU
  • Qiaowen LI
  • Vivien LAM
Case Study ｜ Fashion Business
Sustainable Production Systems in Fashion: A Case Study of Decathlon
Dec 2024
Authors
  • Lin Haimin
  • Hu Jiamin