Sustainable Fashion Case Center

The Balance of Entity Labeling: Consumer Communication and Environmental Impact in Patagonia’s Sustainable Practices

The Dilemma of Fashion Product Labels: A Case Study of Patagonia

Gucci’s Sustainable Production System: A Benchmark for the Luxury Fashion Industry

The Impacts of Live Streaming on Chinese Gen Z Consumers’ Impulsive and Responsible Fashion Consumption

Luxury Brand Dilemma in Sustainability: How Consumer Perceptions Affect Fashion Brand Equity and Purchase Intentions

The Purchase Intention of The Chinese Female Customer Group Towards Yoga Pants Made from Recycled Polyester: Analysis of Consumption Motivation

Leading with Impact: Champion Report from the PolyU SFT x PUMA Case Competition in Sustainability

Second-Hand Luxury: Exploring Consumer Perception and Market Challenges of Pre-Owned Designer Fashion Through HULA